individuals who travelled high-quality distances from their local locations were a rarity in the sooner days. Now touring around the globe, greater normally called globe trotting is not a assignment, thanks to superb strides made with the aid of era in the travel area. Tourism as an industry flourishes on travel. It has changed the outlook of the modern-day man. Tourism derives its riding force from journey. Experiencing exclusive cultures, languages and people has changed societies. The attitudes and even the view point of existence of humans have modified because of this. Nature and tourism are closely associated and it’s far primarily based in this symbiosis that eco-tourism advanced and has turn out to be a manner of existence.it’s miles certainly a task to strike the proper balance between technology and nature within the context of tourism. generation has long past a long way in making tourism and tour attain its present stature and importance. It has decreased the intangibility associated with tourism merchandise. With colourful hues and multimedia functions available over net, the modern day vacationer can get correct and reliable facts earlier than embarking on a journey. Even the local people employ internet to discover and get tourism associated information about their places.the main hazard posed to nature by way of excessive use of technology is inside the shape of pollution. era itself can be used to wipe out it is via merchandise and decrease the effect of pollutants. We had been bombarded with news associated with ozone layer depletion. New technologies have evolved where with the aid of refrigerants with out a CFC have been put to practice. some other aspect is the pollutants which jet aircraft creates and effects in expanded levels of carbon dioxide in the surroundings now not to speak of automobiles which ply the roads. The same is the case with water pollutants. In Kerala for example, backwaters is a unique selling Proposition (USP). fortunately earlier than it changed into too late, the authorities have realised the importance of keeping this priceless gift of nature. for this reason houseboats which might be a chief source of earnings, has been asked to conform with the safety standards prescribed by authorities in waste disposal control. For this era become used to a big extent.while ever technology is used without right manage, it could cause unsafe by way of-products and endanger the herbal stability. preserving the right stability among nature and generation will provide the proper impetus to tourism growth and sustainability.Now protection standards which decrease emissions from cars were applied which has helped reduce vehicular pollution to a large quantity. worldwide warming that’s now the excitement phrase, oil spillage and so on have affected the birds and other species posing a huge danger to the very existence of lifestyles on earth. for placing brakes on these alarming issues, the equal technology which created it ought to be used to find a solution.some other case of challenge is the growing use of cell phones. proper, there may be no going returned in this technological marvel, however steps need to be taken to save you mobile smartphone operators, mainly the non-public ones from indiscriminately growing the signal power in their towers to provide more insurance. This has ended in diminishing of certain species of birds and beneficial bugs. The maximum evident facet effect of increasing use of cell phones is the disappearance of honey bees from most of the towns. that is best the top of the iceberg of catastrophe that’s looming in advance.It is going with out saying that tourism has benefited immensely from generation. additionally throwing open the natural attractions within the shape of beaches, hill stations, backwaters have resulted within the tourism growth. in this context we ought to strive to get the most out of era and nature to up tourism revenues thru conservation and protection for maintaining the tourism enterprise